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E*TRADE Gets In On the Harmony Action

Clearly, the Society doesn’t officially endorse the use or sales of E*TRADE for your personal stock, options, and futures trading, but we certainly DO officially endorse the use of barbershop harmony in your advertising spots!

It’s nice to see yet another company hitch their wagon to the inescapable joy that four part harmony can bring to most any situation, marketable or otherwise. It’s all about mindshare, and what better way to elicit an emotional response to the viewer than four children engaging in a pure barbershop bell chord?

Keep pursuing your passion, boys!